Since the beginning of the 2000´s in Morocco, we are witnessing a growing phenomenon of European restaurant chains bringing a real revolution in service and customer relations to Meknes.
Since these signs have standard and inflexible manufacturing charters, they do not adapt at all to the Moroccan taste and many of them disappear very quickly. The Laâbi group came up with the idea of creating a Moroccan concept that meets the highest standards in terms of design and quality, as those established within international brands.
The brand LA GRILLARDIERE, created in 2000 in Casablanca (Gauthier district) with a capacity of 120 covers, represents an innovation in the Moroccan fast food sector. Its concept, based on the restaurant-grill-butcher has revolutionized the all-made idea of cooking on the grill that has been present so far, in the design of the recipes as well as the design or the training of the staff. LA GRILLARDIERE Group has used its experience in the sector to try to avoid certain pitfalls and to meet market and clients expectations.
To meet the needs of an increasingly large clientele attracted by a quality/price offer served in a completely user-friendly setting, the need to expand becomes obvious.